Do You Still Need a Website? (Thinks Out Loud Episode 400)
We're halfway through the 2020s. Do you still need a website? That's the question posed on LinkedIn a few days back and, at least in part, underscored by the fact…
A Podcasting and Content Marketing Case Study (Thinks Out Loud Episode 394)
The Thinks Out Loud podcast celebrates its eleventh anniversary this year. And, overall, I couldn't be happier about that. This podcast, and podcasting more generally, have been a huge component…
What Taylor Swift Can Teach You About Bypassing Gatekeepers (Thinks Out Loud Episode 393)
Don't let her reputation fool you. Taylor Swift prints money like a Mint. Maybe even more so, if I'm being honest. Her concerts have not only made her a ton…
Is Google Telling Us That Organic Search Doesn’t Matter Any Longer? (Thinks Out Loud Episode 392)
Google has been remarkably transparent lately in telling marketers and brands and businesses how to rank better in search. The trick, of course, is not try to rank. It's to…
Is Social Media Anti-Social for your Brand Now? (Thinks Out Loud Episode 391)
Given all the bad news and bad actors we're seeing pop-up on social lately, it's fair of you to ask if social media is anti-social for your brand now. So,…