Will AI Make Marketers Dumber? (Thinks Out Loud Episode 419)
AI has the potential to make our teams faster and more effective. But will this power also make marketers dumber? Will it hurt their ability to learn and to grow?…
Will Your Customers Use AI? (Thinks Out Loud Episode 418)
AI might be entering the “trough of disillusionment,” but that doesn’t mean it’s dead. Far from it. In fact, an increasing number of customers are using AI every single day.…
Why You Need to Ignore the Coming AI Backlash (Thinks Out Loud Episode 417)
I’m calling it: We’ve reached “peak AI.” There’s too much hype. With over $50B in venture capital investment in 2023 and literally thousands of “AI focused companies” in marketing technology…
Revisiting Is It Time for Your Marketing Team to Use AI? (Thinks Out Loud)
As noted in the past, with all the hype and hope attached to artificial intelligence, it’s worth asking, is it time for your marketing team — is it time for…
Revisiting 2024 Predictions: Putting AI in Marketing to Work (Thinks Out Loud)
The Information reports that Amazon and Google are quietly tamp ing down generative AI expectations, noting that it’s tough to make the case for AI benefits “because of the high…