Google may have just told marketers they can never use AI to create content. Or... maybe not. Their actual recommendations are somewhat more nuanced than simply “AI bad” or “AI…
If there’s one thing I hate to see, it’s marketers, e-commerce, and customer acquisition folks who talk about AI as if it’s going to solve every problem their business has.…
Artificial intelligence plays an ever-increasing role in marketing, e-commerce, and customer acquisition. Loads of companies and marketers use AI to plan, create, personalize, and measure their marketing activities. In general,…
I’ve long believed that AI won’t steal your job, but rather that smart people who put AI to work will. After all, marketing, e-commerce, and customer acquisition roles are simply…
Content marketing plays a crucial role in driving results for your business. Done well, it’s your organization’s 24/7/365 ” salesperson and your 24/7/365 customer service rep. But the emergence of…
