8+ Vital Google Analytics Tips (Small Business E-commerce Link Digest – July 6, 2012)
Google Analytics' recent changes give you lots to keep up with. Tim Peter Thinks helps you make sense of it all.
Where the web is headed – Mary Meeker's 2012 Internet Trends Report
Mary Meeker's 2012 Internet Trends report rocks. It's amazing and filled with insights your business needs.
What GM's Facebook Unlike Really Means
GM and P&G are using data to drive their marketing decisions. Are you?
9+ tips for improving your website's effectiveness (Small Business E-commerce Link Digest – March 23, 2012)
A huge list of tips for improving your bounce rate, increasing conversion and improving your website's business results.
5 online marketing goals that make (dollars and) sense
Too many objectives in marketing miss the mark when it comes to connecting with business results or inspiring action. Why is that?
Two reasons:
The objective is too nebulous
The objective doesn’t “move the needle” in business terms
Goals like “We’re going to grow our online business 35%” sound great. But how are you going to do that? What actions does it inspire your team to take? By contrast, goals like “We’re going to gain 100 new followers on Twitter every month” may be measurable and actionable, but to what end? Will those followers increase brand awareness? Drive more transactions? Result in greater revenue?