Finding and Following Your Customer’s Digital Footprint [Updated: June, 2017]
Unsure how to use the data in your organization to improve your customer experience? My recent CXO Chat with IBM Big Data offers tips on how to do just that.
Thinks Out Loud Episode 11: Does Podcasting Make Sense? A Digital Marketing Case Study
Is podcasting a good idea? Does it work for business? The latest episode of Thinks Out Loud examines the question.
What You Can Learn About Marketing from Nate Silver
Statistician Nate Silver has a great lesson for marketers. Here's what it is.
You Don't Have 50 Key Performance Indicators
Measuring the value of key performance indicators
Budgeting Your Online Marketing? Stop Trying to Predict the Future | Biznology
Do you still plan your marketing budgets the old-fashioned way or by adding 10% on top of what you did last year? My latest Biznology post looks at a better alternative.