How to Use Data for Marketing (Even if You Can't Do Big Data Yet)
Big Data represents the Holy Grail of marketing effectiveness. But is it the only way? Thinks takes a look.
Retailers and Consumer Tracking: One Fatal Mistake to Avoid
Customers buy from businesses that treat them with respect and that offer great value. Don't neglect the first in service of the second.
How Do You Know Your Social or Mobile Marketing is Working? (Travel Tuesday)
Analytics are great tools, but only if you use them well. Are you using your analytics tools properly?
Solving for "Why": The Myth of More
Is "more" always the right idea? Sometimes not. You can't just look for more. You also need to think about why you want more.
Facebook Isn't Offering a Mobile Payments Platform. But What They Are Offering is Far More Interesting.
Facebook's latest offering isn't about processing payments. But what it is about is far more interesting. Take a look to see why.