How Do You Know Your Social or Mobile Marketing is Working? (Travel Tuesday) October 15, 2013 Tim Peter analytics, E-commerce, Marketing, Strategy, Travel Marketing Analytics are great tools, but only if you use them well. Are you using your analytics tools properly? View Full Post
Solving for "Why": The Myth of More October 7, 2013 Tim Peter analytics, E-commerce, Engagement, Marketing, Strategy Is "more" always the right idea? Sometimes not. You can't just look for more. You also need to think about why you want more. View Full Post
Facebook Isn't Offering a Mobile Payments Platform. But What They Are Offering is Far More Interesting. August 16, 2013 Tim Peter analytics, E-commerce, Engagement, Facebook, Marketing, Strategy Facebook's latest offering isn't about processing payments. But what it is about is far more interesting. Take a look to see why. View Full Post
What Happens in an Internet Minute? (Cool Infographic) March 20, 2013 Tim Peter analytics, E-commerce, Future, Strategy Intel's got a cool "What Happens in an Internet Minute" infographic you must see to believe. Really. View Full Post
Finding and Following Your Customer’s Digital Footprint [Updated: June, 2017] analytics, content marketing, E-commerce, Engagement, Marketing, Social Media, social strategy, Strategy Finding and Following Your Customer’s Digital Footprint [Updated: June, 2017] January 28, 2013 Tim Peter analytics, content marketing, E-commerce, Engagement, Marketing, Social Media, social strategy, Strategy Unsure how to use the data in your organization to improve your customer experience? My recent CXO Chat with IBM Big Data offers tips on how to do just that. View Full Post