10 Essential Lessons Learned From HSMAI’s Digital Marketing Strategy Conference (Travel Tuesday)
HSMAI's Digital Marketing Strategy Conference covered a broad range of topics. Here are the lessons I found most valuable.
What's the State of Hotel Reputation Management? (Travel Tuesday)
Hotel, hospitality, and travel marketing increasingly depends on managing your online reputation. Recent data helps illustrate why that is and how you can use it to your advantage.
The Minimalist Guide to E-commerce Strategy
E-commerce strategy is a huge topic. Can you come up with a successful e-commerce strategy in just a few hundred words?
How to Use Data for Marketing (Even if You Can't Do Big Data Yet)
Big Data represents the Holy Grail of marketing effectiveness. But is it the only way? Thinks takes a look.
Retailers and Consumer Tracking: One Fatal Mistake to Avoid
Customers buy from businesses that treat them with respect and that offer great value. Don't neglect the first in service of the second.