How Customer Data Drives Satisfaction and Increased Revenues
Over the last few days, we've spent a bunch of time looking at who owns your customer, how great hotels use customer data to own their guests' experience, and why…
How To Use Your Hotel Data to Drive Growth (Travel Tuesday)
Big data has been more hype than help for most hotel marketers. Here's how you can use your hotel data to drive growth in 2015 and beyond.
Why Attribution Modeling Matters in 2015 (Travel Tuesday)
Want to know what's working for you hotel marketing and distribution? Then take a look at why attribution modeling matters in 2015.
The Truth About Data-Driven Marketing
Want to know the truth about data-driven marketing? Check out these latest data and insights.
The Big Problem with Paid Search on Mobile
Does paid search on mobile work? Well, it's complicated. Here's why and how you can make mobile paid search work for you.