Build the right metric for your marketing (Pt. 2) June 24, 2008 Tim Peter analytics, E-commerce, Marketing Wrapping up our metrics case study with a look at measuring sales of the program. View Full Post
How to build the right metric for your marketing (Guide to Small Business Ecommerce Strategy) June 23, 2008 Tim Peter analytics, E-commerce, Marketing Sometimes you just need to know what you should count in your online marketing. Here's how to find out. View Full Post
What Karl Rove can teach you about marketing April 3, 2008 Tim Peter analytics, Marketing Karl Rove was a sophisticated marketer. His techniques helped elect the president. What can he teach you? View Full Post
Measuring customer satisfaction: the Avinash Kaushik interview March 12, 2008 Tim Peter analytics, E-commerce Web analytics don't measure customer satisfaction. Until now. Avinash Kaushik on 4Q and measuring customer satisfaction. View Full Post
The 7 keys to successful web metrics (Guide to Small Business Ecommerce Strategy) March 11, 2008 Tim Peter analytics, E-commerce Do you use web metrics to track your business or only to track your website? These tips will help you do both. View Full Post