analytics Archives

Are you using the right measures for your online business?

April 14, 2009
Tim Peter
analytics

Are you using the right measures for your online business? Jeffrey Eisenberg takes a look at Ominture's new "Survey: Search Marketers Underutilizing Sophisticated Metrics" report and likes what he sees.…

View Full Post

Are unique visitors a meaningful measure of your website's traffic?

February 18, 2009
Tim Peter
analytics

Even experts can forget the difference between a count and a measure. Here's why you shouldn't.

View Full Post

Build the right metric for your marketing (Pt. 2)

Wrapping up our metrics case study with a look at measuring sales of the program.

View Full Post

How to build the right metric for your marketing (Guide to Small Business Ecommerce Strategy)

Sometimes you just need to know what you should count in your online marketing. Here's how to find out.

View Full Post

What Karl Rove can teach you about marketing

April 3, 2008
Tim Peter
analytics, Marketing

Karl Rove was a sophisticated marketer. His techniques helped elect the president. What can he teach you?

View Full Post

Subscribe to receive all the digitalmarketing insights your business needs

Subscribe to receive all the digital
marketing insights your business needs