Are unique visitors a meaningful measure of your website's traffic?
Even experts can forget the difference between a count and a measure. Here's why you shouldn't.
Build the right metric for your marketing (Pt. 2)
Wrapping up our metrics case study with a look at measuring sales of the program.
How to build the right metric for your marketing (Guide to Small Business Ecommerce Strategy)
Sometimes you just need to know what you should count in your online marketing. Here's how to find out.
What Karl Rove can teach you about marketing
Karl Rove was a sophisticated marketer. His techniques helped elect the president. What can he teach you?
Measuring customer satisfaction: the Avinash Kaushik interview
Web analytics don't measure customer satisfaction. Until now. Avinash Kaushik on 4Q and measuring customer satisfaction.