Are you sure brand awareness isn't a goal? Really?
Brand awareness may not make a good goal. Here's what does.
When should you ignore your metrics?
Why metrics are sometimes like a bikini. And what you should do about it.
When is your bounce rate too high? What's it worth to you to fix it?
"Everybody" knows bounce rate is a critical metric on your site. But what's it really worth to you? Thinks investigates.
Are you using the right measures for your online business?
Are you using the right measures for your online business? Jeffrey Eisenberg takes a look at Ominture's new "Survey: Search Marketers Underutilizing Sophisticated Metrics" report and likes what he sees.…
Are unique visitors a meaningful measure of your website's traffic?
Even experts can forget the difference between a count and a measure. Here's why you shouldn't.