Drilling Down on Online Marketing Effectiveness in Google Analytics
Custom Reports in Google Analytics can help you measure your online marketing effectiveness. Tim Peter Thinks looks at one report that works particularly well.
What Your Online Marketing Dashboard Should Look Like
How well are you tracking your online marketing and e-commerce activities? Can you tell at a glance what's working and what isn't? Here's one way to do it.
Should you care about your competition's conversion rate?
Knowing your conversion rate is critical. But what about your competitors? Should you care about your competition's conversion rate? Thinks takes a look.
Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know by Mark Jeffery (Book Review of the Week-ish)
Mark Jeffery's "Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know" dives into marketing data. So, you know I had to take a look.
"Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities" by Douglas Hubbard (Book Review of the Week-ish)
Douglas Hubbard, he of How to Measure Anything Fame, has a new book: Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities. Thinks takes its pulse.