Yahoo Travel switches from Travelocity to FareChase as its default travel search engine

January 14, 2008
Tim Peter
Distribution, Online Travel, Search, Travel Marketing, Web 2.0, Yahoo

Erick Schonfeld at TechCrunch analyzes what led Yahoo to use FareChase instead of Travelocity for its default travel search engine. Looks like the market for price searching is heating up just as the economy begins slowing.

Tim Peter

Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

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