skip to Main Content

World Wide Rave (Book Review of the Week-ish)

David Meerman Scott is at it again. Not only is he the author of the outstanding “The New Rules of Marketing and PR” (and, yes, I did get a mention in that book for using Twitter to find and satisfy customers), but he’s followed it up with the equally strong “World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories”.

What Scott seems to understand is the way consumers are changing their behaviors online – and the ways online is changing consumers’ behavior. Marketers, advertisers and PR people can no longer rely on techniques from the last century. Instead, Scott argues,

“A World Wide Rave is when people are talking about your company because they want to, not because they were coerced or tricked.”

Scott offers many examples of marketers who get it right, whose activities solve their customers problems, while shedding light on those who only hope for “viral” adoption, without connection to their brand or their customers. He argues – and I agree – that while it may provide a recipe for attention, it doesn’t offer much meat to satisfy your customers’ appetites.

If you’re serious about marketing to today’s consumers, both of Scott’s books – The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly and “World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories” belong on your shelf. And, if you’re not, why aren’t you?


Are you getting enough value out of your small business website? Want to make sure your business makes the most of the local, mobile, social web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today.

Or subscribe via email.

And while you’re at it, don’t forget to follow Tim on Twitter.

Technorati Tags:
, , , , , ,

Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

This Post Has 0 Comments

  1. Great book! Your observations are right on. The challenge for me was letting go what I knew to be true about marketing for the last thirty years. It is working for me and my blog is picking up action daily jimjacksonlive.com/blog
    Nice job and thank you
    Jim

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Back To Top
Search