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Why social responibility will drive the mobile web….

Truthfully, I hadn’t considered the impact of “green” initiatives on the local web. But, it’s an obvious fit. Given the ubiquity of mobile phones – and offerings such as this – tracking online to offline is going to start getting a whole lot easier.

Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

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