Why is it called the “food service” industry?

Seth Godin clearly has food on his mind lately. First it was waiters, now this. And he’s dead on the money. I waited tables through high school and college, and still think of it as the best customer service training I ever received. Customers in restaurants know what they want, even when they’re uncomfortable communicating what it is. The beauty of the system is its immediate feedback. Waiters who meet their customers’ expectations get good tips; poor waiters wonder why they get the “bad tables,” the ones who tip so little. As I mentioned earlier, you should celebrate great customer service experiences, wherever you find them. Consider what you say the tip you leave behind.