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Why give priority to mobile and social marketing?

How many millions of dollars—or billions if you’re Google—are your local, mobile, social marketing activities generating for your business? What’s that, you say? You’re not generating millions of revenue? Huh. With all the talk about the local, mobile, social web, I just assumed that everyone is raking in money.

So what’s the big deal about mobile and social anyway? Why would any business manager of owner give priority to something that isn’t generating tons of cash?

Actually, there’s a very good answer, one which I examine in my latest post for Mike Moran’s Biznology blog: “Why give priority to mobile and social marketing?”


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Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

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  1. One should focus on developing better social network reputation and exposure. Marketing will be effective when people focus on gaining more traffic and exposure to other websites or blogs. In my case, I use advancedwebads’ service with unlimited banner impressions and click for a monthly flat rate.

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