Who’s counting?

Whither the page view? Steve Rubel points out that metrics across the board need to reflect the current reality and Richard MacManus provides some useful alternative metrics. Page views have a somewhat checkered past, useful if you’re making money from advertising, but of limited value elsewhere. Metrics vary by business; however, I recommend paying close attention to revenue per visitor. Regardless of your business model, you’ll get a clear snapshot of what’s going on with your site.

Now if you could just get your competitors to share that information, you’d really have something…