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When Yahoo met MSN…

I wasn’t the first to suggest that Microsoft and Yahoo will merge in 2007. I’m still not sure that they will. But John Battelle – yes, the fellow who wrote "The Search" – has the most up-to-date suggestion on how MSN and Yahoo might actually succeed in competition with Google. At least in Yahoo’s case, it would beat what they’re doing today.

Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

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