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What the hell was that???

Anyone talking about the Garmin spot tomorrow will be doing it for all the wrong reasons. It’s the kind of faux-hip thing that has led consumers to generate their own content. How long do you think it will take for a parody spot to show up on YouTube? I’m betting by the second half.

Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

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  1. OK, so the Sara Bareilles link above is spam. But the video and the song is pretty good. So, you don’t have to take their call to action, but check out the video all the same. Good singer.

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