What Karl Rove can teach you about marketing

A friend forwarded the results of a marketing study to me this morning. It’s from a political campaign, but it highlights key points for any marketing plan:

1. Repeat your message to help influence a “purchase decision” (voting, in this case)
2. Use multiple contact channels to reinforce your message
3. Too much repetition turns off buyers
4. Make sure your analytics are in place. That will show what works and allows you to improve your message, channel and frequency

#4 might just be the most important one. Do you track your key business metrics for all of your marketing?