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What I hate…

This article at CNet is a classic example of where IT and marketing fail to get on the same page. The IT types look at CNet’s article and go, “We rock!” Meanwhile, marketers stuck in the last century continue to hose their customers. Maybe I’d be happier about it if the Mets beat the Braves this weekend.

Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

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