This Week in Hospitality HITEC Round-Up and Recap (Travel Tuesday)

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Well, along with my good friends Loren Gray, Robert Cole, and Ed St. Onge, I’ve been participating as a panelist for our This Week in Hospitality Digital Marketing blabcast the past few months. Recently, we recapped the best of HITEC and provided a general HITEC round-up for you, where I referenced the following posts:

• Is Social a Waste of Time for Hotel Marketers?
• The Big Myth About Hotel Metasearch
• How guests choose hotels: Mind Your “P’s and Q’s”

And you can watch the video here:

And, most recently, our fearless leader Loren Gray unfortunately kept getting booted from the mix due to his travels in China, but the conversation was fantastic and well worth checking out. Again, here were the items I linked to:

• Is Social a Waste of Time for Hotel Marketers?
• The Big Myth About Hotel Metasearch
• Ben Thompson’s Aggregation Theory
• OTA’s vs. Chain Brands: Expedia Comes Out Swinging

And the video of the blabcast is here. Enjoy:

If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

• Is Social a Waste of Time for Hotel Marketers?
• 5 Fantastic Insights Into 2016 Travel Marketing Trends: Hospitality Marketing Link Digest
• 6 Key Hotel E-commerce Tips: A Cheat Sheet to Drive Direct Business
• 5 Hospitality Marketing Trends You’ll Want to Keep in Mind: Hospitality Marketing Link Digest
• Expedia’s Accelerator Program: A Wolf in Wolf’s Clothing
• For Travel Marketers, Content is Still King
• Trends in Hospitality Digital Marketing for 2016
• 8 Great Posts About 2016’s Top Trends: Hospitality Marketing Link Digest
• 5 Key Facts About Mobile, Millennials, and Hotel Marketing
• How Safe Are Independent Hotels from Airbnb?