What Connects TikTok and the Hub and Spoke Model of Digital? (Thinks Out Loud Episode 299)

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The "Hub and Spoke Model" has been around for a long time, dating to the Cretaceous Period of digital marketing. In case you’re wondering, that’s a long, long, long time ago. TikTok dates to just a few weeks ago. (OK, it really started in 2012, but most people hadn’t heard of it until relatively recently.) Now everyone’s heard of it due to President Trump pushing for its sale to a US-based company. Possible candidates include Microsoft and Twitter.

What do these two have in common? What ties TikTok — and their recent struggles — to the Hub and Spoke model, a digital marketing strategy from the dawn of time? More importantly, what makes this situation relevant for digital marketers now and in the future? That’s the topic of this episode of Thinks Out Loud, where host Tim Peter breaks down the latest in the TikTok situation and shows why Hub and Spoke still works… and always will.

Want to learn more? Here are the show notes for you.

Relevant Links — What Connects TikTok and the Hub and Spoke Model? (Thinks Out Loud Episode 299)

• TikTok Takeover Update: Twitter Looking for a Way In, Microsoft Facing Staff Backlash | Social Media Today

• Trump tries to ban TikTok in the US, explained in 30 seconds – Business Insider

• TikTok To Sue Trump Administration On President’s Executive Order Ban : NPR

• The big legal questions behind Trump’s TikTok and WeChat bans – The Verge

• Stop Outsourcing Your Sales & Marketing to Gatekeepers Like Google (Thinks Out Loud Episode 257)

• Is It Time for Your Website to Die? (Thinks Out Loud Episode 175)

• Should Facebook Take the Place of Your Brand’s Website?

• How Worried Are You About Google Next Year? (Thinks Out Loud Episode 255)

• 4 Huge Trends Every Digital Marketer Needs to Know (Thinks Out Loud Episode 250!!!)

• Expedia’s Accelerator Program: A Wolf in Wolf’s Clothing (Travel Tuesday)

• Gatekeepers Gonna Gate: Apple, Google, and Antitrust (Thinks Out Loud Episode 258)

• The "Graying" of America – Marketing Charts

• Why Verizon Selling Tumblr Should Make Marketers Very, Very Happy (Thinks Out Loud Episode 254)

• Is small business blogging still relevant in 2011?

• You Don’t Need a Website

• Digital Gatekeepers and the Death of Organic Traffic (Thinks Out Loud Episode 247)

• Whose brand does Google want to build? – Biznology

• How to Compete With Amazon (and Expedia and Google and…) (Thinks Out Loud Episode 221)

• Content is King, Customer Experience is Queen (Thinks Out Loud Episode 188)

• Nearly Half of Boomers have Increased Digital Spending Since The Pandemic – eMarketer Trends, Forecasts & Statistics

• PFL-Top-Channels-Reaching-Target-Audiences-Jul2020 – Marketing Charts

• The Brand Takes Priority for CMOs – Marketing Charts

• Is Content Still King or Have the Gatekeepers Won? (Thinks Out Loud Episode 328)

Thinks Out Loud is sponsored by SoloSegment: SoloSegment increases large-enterprise, B2B website conversion with easy-to-install software that automatically connects website visitors to the content they need to see to achieve their goals. SoloSegment does this using anonymous data and machine learning ensuring privacy compliance, addressing the many anonymous visitors, and improving the efficiency of marketing teams. Visit SoloSegment.com.

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Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using a Heil PR-40 Dynamic Studio Recording Mic and a Focusrite Scarlett 4i4 (3rd Gen) USB Audio Interface into Logic Pro X for the Mac.

Running time: 16m 39s

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