Thinks Out Loud Episode 3: What Do Your Customers Need?

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In this week’s Thinks Out Loud episode, I look at selling on social networks, how to make it easy for your customers to do what you want them to do, how to measure your effectiveness, and do a quick review of DJ Waldow and Jason Falls’ wonderful book, The Rebel’s Guide to Email Marketing: Grow Your List, Break the Rules, and Win. Here are the show notes:

Selling in social media:

• Social Media Today on Why You Can’t Sell with Social Media (And 3 Things to Do Instead)
• And my rebuttal: How to succeed at selling inside social networks
• More tips: 5 Key Lessons About Using Social Media in Your Business (Small Business E-commerce Link Digest – July, 15, 2011)
• Some key lessons: 5 lessons from the HITEC Social Media panel
• Email as the forgotten social network

Making things easy for your customers:

• Get out of your customer’s way
• 9+ tips for improving your website’s effectiveness
• Drilling Down on Online Marketing Effectiveness in Google Analytics
• The First Rule of Social Marketing
• Get your customers to opt in

Measuring Marketing Effectiveness:

• The Website Analytics Fundamentals Series
• Web Analytics Glossary

Book Review:

• The Rebel’s Guide to Email Marketing: Grow Your List, Break the Rules, and Win by DJ Waldow and Jason Falls. Awesome read. Well worth your time. (Paperback edition)
• The Rebel’s Guide to Email Marketing: Grow Your List, Break the Rules, and Win (Kindle edition) — Just as good as an e-book.

Previous podcasts:

• Thinks Out Loud Episode 1: The Why’s of Mobile – September 14, 2012
• Thinks Out Loud Episode 2: Social is People – September 20, 2012

Contact information for the podcast: podcast@timpeter.com

Technical details: Recorded using a Shure SM57 microphone
through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac. I’ve added a standard SM57 pop filter to the mic this week, instead of the “pantyhose and wire hanger” version I used to use. It was too hard to see past the old filter. It seems to roll off the highs a little bit, but I think it works OK. As ever, let me know if you see a difference (or care at all about the tech notes).

Running time: 10m 54s

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