Thinks Out Loud Episode 16: Respect Your Customer

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Headlines

• Recap of @IBMBigData’s Chief Experience Officer (#CXO) Twitter chat, Finding and Following Your Customer’s Digital Footprint
• Social Media Advertising; Two Screen Viewing And Customer Behavior from Social Media Today
• How to measure brand awareness on Facebook from Econsultancy
• I ask, “Is Permission Marketing Still Relevant?”
• Does Verizon’s Monitoring Of Customer Behavior Violate Wiretap Laws? from the Consumerist
• lastminute.com finds that traditional conversion tracking significantly undervalues non-brand search from the Google Analytics blog
• 3 Key Tips to Search Campaigns that Convert from Biznology
• My first podcast looking at what your customers want.

Books

The two Douglas Hubbard books I mentioned on the show are:

• How to Measure Anything: Finding the Value of Intangibles in Business
• Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities

Contact information for the podcast: podcast@timpeter.com

Technical details: Recorded using a Shure SM57 microphone
through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 12m 03s

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