Thinks Out Loud Episode 1: The Why's of Mobile – September 14, 2012

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I’ve just launched Thinks Out Loud, a new podcast providing Internet marketing expertise your business needs. Here’s what I talked about this time:

These three posts look at using a “core and explore” methodology for your online marketing:

• How can marketers hit a moving target?
• Super Social and Search Tips Before the Big Game (Small Business E-commerce Link Digest – February 3, 2012)
• 5 Steps to Online Marketing Success in 2012 | Biznology

Facebook’s declining traffic and the growth of Android/iOS traffic:

• Facebook Usage Declining – Business Insider
• iOS and Android Adoption Explodes Internationally

My presentation to HSMAI and a breakout looking at declining desktop Internet traffic:

• “Where U @?” Social and Mobile Marketing Presentation
• Is Mobile Overtaking Desktop Internet Use?

The importance of “why” and goal-setting for your online marketing:

• What’s the Point of Online Marketing? | Rutgers Center for Management Development
• 5 Online Marketing Goals that Make (Dollars and) Sense | Biznology
• 5 common mistakes killing your online marketing

A few posts looking at the why growing your traffic isn’t always a good thing:

• Brand awareness is not a goal…
• You don’t want to grow your traffic. Not yet, anyway.

And a list of the places I blog (besides here on Tim PeterThinks, of course):

• Tim Peter’s posts in the Biznology Digital Marketing Blog Archives
• Tim Peter’s Rutgers Center for Management Development blog

Contact information for the podcast: podcast@timpeter.com

Technical details: Recorded using an MXL 990 microphone
(the package deal is better – 2 mics for 1 price) through the Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

You can download or listen to the podcast here on Thinks using the player below or subscribe to the feed: