The “moron in a hurry” test…

October 29, 2007
Tim Peter
E-commerce

Steve Krug would call it the Don’t Make Me Think test, but what a classic expression. If, – and I would never suggest thinking of your customers this way – a moron came to your site in a hurry, could they accomplish their goal? Something to think about.

By the way, thanks,Brian, for the link.

Tim Peter

Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

This Post Has One Comment

It just works says:

October 17, 2011 at 9:33 am

[…] the race forever. Maybe they won’t. But, as an “idiot user” (though I prefer “moron in a hurry”), I can tell you that Siri is much more useful than Voice Actions and that, at least over the last […]

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