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The fine line between connecting with customers and Spam.

Spam is in the mind of the receiverHow you connect with customers matters.

Connecting with customers needs to serve your customers’ needs, not yours. When you only use it to serve yours, it’s spam.

Even though all of these companies are using the Internet to connect with customers, which one would you rather be?

Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

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