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Such great heights…

The music choices brands – and bands – make kill me. Ohio State’s selection of the theme from Titanic during the halftime show of the NCAA Championship game – a game Ohio State tanked – made me laugh like little does anymore. And yes, I am a Michigan fan.

UPS has some new commercials. They look like this.

More important is what they sound like. Am I the only one who thinks it’s funny that the song UPS chose to play in the background is “Such Great Heights” by the The Postal Service?

Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

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