Social media use is taking off in small business. Is your business one of them?

How engaged are you in social media for your business? A little? A lot? Not at all? If your answer is C.), you might want to look at this: the great Steve Rubel recently pointed out that almost all Inc. 500 companies use social media.

Why? Because it’s a great way to engage with your customers, to speak with them, to listen to them. It’s also a place where your customers already spend a fair bit of their time. And, they’re likely talking about you. It’s been over 2 years since BazaarVoice found,

“…66 percent [of reviewers] had posted to a retailers’ site after an OFFLINE purchase.”

Sure, it’s not always easy to engage with your customers in social media settings. And, it’s real work. Mitch Joel does a fantastic job explaining why commitment is the hardest part of social media. Hell, we’ve looked at the downsides of social media ourselves. But when you look at how many companies are using social media well, from small business outlined above to the United States Marines, it deserves a closer look, no?

So, what are you waiting for?

Are you using social media in your business? Tell us about what you’ve learned in the comments below.

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