Simple, but excellent, advice for marketers… and most other people
John Jantsch over at Duct Tape Marketing (one of my recent favorite reads) has got a simple post about How To Beat the Wal-Marts. Great stuff. Well worth the read. It’s a restatement of all the good advice you’ve ever gotten about differentiation. Yes, we should all know this by now, but it seems too many of us forget it from time to time. Enjoy!
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