Searching for Search Success? 5 Great Search Marketing Articles to Point the Way

There’s no question that social is all the rage. But search remains, for many businesses, the online channel with the greatest budget, attention and results (or, at least, the most measurable and if you ignore the strong link between social and search). Given search’s importance to businesses large and small, today we’re looking at some great ways to be successful in search. On with the links:

1. Leading off, Mike Moran has a great post on why you should treat PPC like SEO.
2. SEOmoz weighs in with a terrific piece about using e-commerce keyword research to hook more customers
3. Local search continues to grow in importance, particularly because of the growth of mobile search. If you’ve got brick-and-mortar locations, you really should check out Bruce Clay’s tips for optimizing your site for local search.
4. Lee Odden has an interesting perspective on brand building via SEO
5. If you’re interested in brand building via search, you might also want to check out my post over on Mike Moran’s blog about whose brand Google wants to build.

Hope you enjoy the links, and your weekend, BIg Thinkers. Me? I’ll be spending my time watching the Cubs lose play at Fenway Park for the first time since 1918. But, if you want more web goodness, don’t forget to check out our past coverage of the local, mobile, social web.

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