Running the numbers (Small Business E-commerce Link Digest – March 13, 2010)

I’ve said it before and I’ll say it again: metrics are good. At least if they’re done right. Here are several ways to make sure yours are.

• Drowning in data? Want to make sense of it all? Flowing Data offers a great look at how to think like a statistician – without the math.
• Mashable has some great data showing how small business is using social media. But, how can you track its value? Well, Social Times suggests 10 Social Media Metrics Your Company Should Monitor, that’s how.
• Twitter can tell you a lot about how people talk about your brand and John Jantsch offers 7 Insanely Useful Ways to Search Twitter for Marketing.
• And, finally, for a contrarian point of view – albeit a useful one – AdAge offers this view of Why Measurement Alone Will Not Lead to Better Marketing

Hope you’ve had a great week, Big Thinkers. See you right back here next week. You can count on it.

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