Rule #1…

Sure, the customer is always right is a good one. But it assumes you’ve got customers. Seth Godin discusses what marine iguanas represent to marketers, while Clickz blog takes a look at FedEx Kinko’s Adobe partnership – and vice versa – and its impact on smaller printers. The key lesson from both:

1. Deliver on what you promise, even if you’ve got to underpromise to be sure you can.

If that doesn’t work, you can check out these ideas, too.