Room Key launches

Six major hotel companies today announced the launch of Room Key, available at Roomkey.com:

“Choice Hotels International, Hilton Worldwide, Hyatt Hotels, InterContinental Hotels, Marriott International and Wyndham Hotel Group have combined to establish the joint venture under the leadership of CEO John Davis, founder of the Pegasus hotel distribution and technology service.
The site is essentially a metasearch platform for properties, prices and availability across all six companies, including their sub-brands and affiliates.
Users can browse rates across every property, read independent reviews, compare prices and share information around their various social networks.”

Interesting approach. Definitely worth watching going forward.

[Full disclosure: My wife works for Wyndham Hotel Group]