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Ricardo Montelban???

OK. The Taco Bell ad with the lions is the best spot of the second half so far. Ricardo frickin’ Montelban. Everyone in the room here was cracking up. The good news is that Taco Bell shows the ad on their site. The bad news (really, really dumb, guys), you can’t link to it or embed it. Which I was planning to do. Opportunity lost.

Separately, the halftime show is already available on YouTube. That didn’t take long, now, did it?

Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

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