Quick review of online basics (Small Business E-commerce Link Digest – August 15, 2008)

Are you feeling overwhelmed lately? Flummoxed by whether to grow your business via new services like Twitter and FriendFeed, Seesmic and Brightkite? That’s when it’s best to go back-to-basics. Get the simple stuff right and the rest gets easy. Here are some ways to do it.

• I love back to basics posts. And nothing seems to get my attention so much as back-to-basics SEO posts. The great Jill Whalen is spot on with her 6 common website mistakes that are costing you money.
• Jeff Sexton at GrokDotCom talks about focusing less on information architecture and instead guiding customers to conversions.
• Linda Bustos shows how, breaking down how The Source and Circuit City merchandise their sites. And may I recommend looking at these 6 simple rules for merchandising?
• Finally, because it’s always good to know where you’re going, Fred Wilson talks about the coming strengths – and current limitations – of the mobile web as demonstrated by services like Fire Eagle.

And for the most basic, often the best way to clear your head is to put it aside for a day or two. So go enjoy your weekend.

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