One more point about “click here” as link text…
I forgot to mention one point in my earlier post about appropriate link text. Brian Clark's original point, that you should tell customers what you want them to do, is…
These boots are made for walking…
Do you wear shoes often? I do. Try as I might, I've yet to find a satisfying and well-paying gig that allows me to go barefoot all day. One reason…
Weekly reads for 1/7/2007…
Children's birthdays, college bowl games and playoff football. They're a dangerous combination for productive reading and writing during a week. It didn't seem to limit these folks much, though; you're…
Brand awareness is not a goal…
A friend (a brand manager for a well-known consumer products brand) and I recently got into a debate regarding appropriate goals for specific online marketing activities. He insisted that brand…
Book Review of the Week – Waiting for Your Cat to Bark?
Towards the end of Bryan & Jeffrey Eisenberg's terrific Waiting for Your Cat to Bark? the authors note, "...these principles aren't new; they've been around, in one form or another,…