Why mistakes work better than everything except video…
A couple of days ago I was working on a draft posting about the power of online video in e-commerce and hit publish by mistake, well in advance of having…
Nice to see good things happen to good people…
Jeremiah Owyang is a friend of mine, in the "we've never met but we like each other's work," kind of way that happens in the world of social media and…
Why “we suck less” is not smart marketing (or politics)…
Cingular Wireless started a new integtated marketing campaign not long ago talking about how they offer the fewest dropped calls of any company. They do a decent job with execution,…
Book Review of the Week – Waiting for Your Cat to Bark?
Towards the end of Bryan & Jeffrey Eisenberg's terrific Waiting for Your Cat to Bark? the authors note, "...these principles aren't new; they've been around, in one form or another,…
How do your customers find you? How will they next year?
OK, so this is a couple weeks old, but it's definitely still worth mentioning. Steve Rubel recently wrote about the coolest thing I've seen in the last year. A few…