Do what you love…
Recently, Warren Buffet said that folks are a success when they do what they love. That's it. See, the thing is this. You can try to convince people that you're…
One more marketing manifesto…
One of the cooler memes running right now is the concept of a manifesto (see here and here). Not wanting to miss out on all the fun, I wanted to…
What are you thankful for?
Thanksgiving is later this week here in the U.S. It's my favorite holiday by far. There's a lot to be said for taking a moment every so often and giving…
Book Review of the Week – Search Engine Optimization: An Hour a Day
Or maybe, "Book review of the fortnight." Anyway... I happened to mention Jennifer Grappone and Gradiva Couzin's outstanding SEO book "Search Engine Optimization: An Hour a Day", a couple of…
Brand awareness is not a goal…
A friend (a brand manager for a well-known consumer products brand) and I recently got into a debate regarding appropriate goals for specific online marketing activities. He insisted that brand…