One more marketing manifesto…
One of the cooler memes running right now is the concept of a manifesto (see here and here). Not wanting to miss out on all the fun, I wanted to…
What are you thankful for?
Thanksgiving is later this week here in the U.S. It's my favorite holiday by far. There's a lot to be said for taking a moment every so often and giving…
Book Review of the Week – Search Engine Optimization: An Hour a Day
Or maybe, "Book review of the fortnight." Anyway... I happened to mention Jennifer Grappone and Gradiva Couzin's outstanding SEO book "Search Engine Optimization: An Hour a Day", a couple of…
Brand awareness is not a goal…
A friend (a brand manager for a well-known consumer products brand) and I recently got into a debate regarding appropriate goals for specific online marketing activities. He insisted that brand…
Why mistakes work better than everything except video…
A couple of days ago I was working on a draft posting about the power of online video in e-commerce and hit publish by mistake, well in advance of having…