How word of mouth works. Against you, that is…
A simple and obvious, but incredibly valuable lesson from Michael Arrington today. Sure, we're all aware that we must take care of our customers or someone else will, but what…
What Google, Yahoo, and Microsoft will buy in 2007 and why…
This past week, Darren Rowse put his readers up to creating fearless predictions for 2007. While, so far, I think Brandon Wood has the best set of predictions (especially where…
Book Review of the Fortnight – Why Not?
Barry Nalebuff and Ian Ayres' "Why Not? How to Use Everyday Ingenuity to Solve Problems Big and Small," now out in a new paperback edition, is a long-time favorite of…
I’m Time Magazine’s Person of the Year – From the Irony in Media Department…
Time Magazine just named "me" Person of the Year. The question facing mass media (mainstream media, MSM, whatever), is how many people will read this announcement in Time vs. how…
What channel conflict really means…
OK, so Seth Godin is basically right, but customers only experience channel conflict when your company does something wrong. Too many people within companies worry about how share gets allocated…