Go big or go little?
Big picture or little picture? Big goals or little goals? Big ideas or little ideas? Big steps or little steps? While we all need to have a sense of the…
Safety in numbers…
How solid are your math skills? How about statistics? Increasingly, marketers do their best work, not with creative and copy, but with spreadsheets and segments. Mike Moran - who you…
Best Seth Godin post ever…
If actions speak louder than words, this is deafening. Simply brilliant. Now for the question: Do you pay more attention to your actions or your words? Care to re-think that…
Reality bites…
A weird pattern is out there today. The whole blogosphere (OK, Robert Scoble, Seth Godin and Fred Wilson), seems to have posts about determining what's real, whether it's press, Pablo…
Blue Ocean Strategy – Book review of the week-ish
Lots of folks think they're good at strategy. I know many folks who talk at length about their innovative ideas. Yet, in practice, it seems most are good only at…