Guy Kawasaki…
I had a chance to see Guy Kawasaki keynote a conference where I was also speaking yesterday. If you ever get the chance to see him present, do. If nothing…
Change everything. Really…
Google announced a new multivariate testing tool the other day, allowing marketers to test different copy, graphics, layout, what-have-you on their landing pages. For free. Amazing. While ignoring, for a…
Going mobile…
I read Web Worker Daily pretty regularly. I think it provides fascinating insight into where we're heading as both an online and general business community. But "where we're heading" takes…
More fuel to the fire…
As a follow-up to Tuesday's post, check this out. The most telling paragraph for my tastes: "Unfortunately, most media conglomerates view these flurries of support for a failed pilot as…
Fish where the fishing’s good…
Steve Rubel points to a recent AdAge article describing where marketers are putting their money these days. Established players such as email and search still dominate, though social media is…