Change everything. Really…
Google announced a new multivariate testing tool the other day, allowing marketers to test different copy, graphics, layout, what-have-you on their landing pages. For free. Amazing. While ignoring, for a…
Going mobile…
I read Web Worker Daily pretty regularly. I think it provides fascinating insight into where we're heading as both an online and general business community. But "where we're heading" takes…
More fuel to the fire…
As a follow-up to Tuesday's post, check this out. The most telling paragraph for my tastes: "Unfortunately, most media conglomerates view these flurries of support for a failed pilot as…
Fish where the fishing’s good…
Steve Rubel points to a recent AdAge article describing where marketers are putting their money these days. Established players such as email and search still dominate, though social media is…
Did News Corp. kill the video star?
I think not. Robert Young at NewTeeVee has an interesting post discussing why the News Corp./NBC joint venture is going to put GooTube on the ropes. Robert is not, alas,…