The AI hype cycle is running its course, with more people starting to ask, “What’s the point of artificial intelligence for our marketing and our business anyway?” That’s good. That’s…
In a recent episode, we looked at how Google is using artificial intelligence to change the search experience and why that’s ultimately a risk to your business. To offset that…
Google is changing search. The company’s AI Overviews features increasingly puts answers in front of customers, bypassing the need for a click. The problem for you is that those clicks…
In the immortal words of Omar Little, “You come at the king, you best not miss.” And we all know that Google is the king, right? But history shows what…
The world is changing quickly. Artificial intelligence and Big Tech and changing customer behaviors are advancing rapidly. It can feel like they’re running us down like a hungry bear and…
