How many ways should customers get to opt out?
There's no right answer here. Fred Wilson has a great post providing one - very informed - point of view into behavioral targeting, list building and privacy one - very…
Surprise, Surprise: Delicious Still Not Mainstream
Surprise, Surprise: Delicious Still Not Mainstream The flip-side is that travel is the #8 item on del.icio.us. Smart travel marketers should pay attention to the implications there.
When is it time to retire a URL?
Never. Don't believe me? Check out Seth Godin's latest. OK, but what about IT's argument - and you know they have one - that it increases overhead, management, blahdee, blah,…
Should you focus on profits or some other metric when developing internet marketing campaigns?
Mike Moran has a great feature today talking about optimizing profits in internet marketing campaigns. Alan Rimm-Kaufman notes in the piece, "Discounts are an addictive drug." I'm continually amazed by…
Want to ensure your website stays alive? Follow these 7 critical steps.
Updated: February 4, 2010 I originally wrote this post in late 2007, when my hosting company at the time decided to fold its tents and move on. Since then, I've…