Hey, social networks! Customers expect you to be a good friend
Isn't it funny that many social networks call the folks you choose to associate with "friends"? How ironic then that Facebook's recent Beacon clusterf... er, kerfuffle was one of the…
Crucial reads
Anne Zelenka at WebWorker Daily points to 10 great books for 2007. It makes an excellent complement to my list of the 12 most important business books. While we only…
Social media marketing trends in hospitality
Social media marketing trends in hospitality Cindy Estis Green's report for HSMAI is well worth the read. I was part of the editorial board and Cindy did a great job…
What happens to your brand when your corporate bloggers leave your company?
Mike Moran started a great dialogue about corporate blogging and made a compelling argument in favor of "corporate" blogs that's worth a closer look. First off, I think many corporations…
How can marketers hit a moving target?
David Armano thinks 2008 will be the year of the mobile internet. I completely agree. The way consumers interact with the web is changing dramatically, even though most customers don't…