Tim Peter Thinks

Can you buy attention? Could you ever?

January 23, 2008
Tim Peter
Marketing

Is there an attention economy? Should you even care? I don't think so. Marketers have always exchanged money for tactics (i.e., advertising, commercials, copywriting and creative). Ideally, extremely effective tactics.…

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Great example of viral marketing. And for a good cause!

January 22, 2008
Tim Peter
Marketing

MacHeist shows five great examples of how to build viral marketing campaigns. Check out these excellent viral marketing tips.

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What's the value of Web 2.0 to e-commerce? Maybe not as much as we think

January 22, 2008
Tim Peter
E-commerce

Blocking and tackling are more important than blogging and tagging in e-commerce. Get your objectives and strategies set first, then look at Web 2.0 technology.

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Will rising gas prices fuel local search?

January 21, 2008
Tim Peter
E-commerce, Local

Rising gas prices may fuel local search and local business. Your small business can use this as an opportunity to win using local search.

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Google experimenting with scrolling ads?

January 20, 2008
Tim Peter
Marketing

Is Google offering a scrolling version of AdSense?

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