What do you do about late adopters?
Early adopters may be fun, but how much business do you get from late adopters?
Landing Page Optimization: The definitive guide to testing and tuning for conversions (Book Review of the Week-ish)
Tim Ash's "Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions" belongs on your bookshelf.
Do your campaigns do this?
Grok Dot Com analyzes the failure of Elf Yourself. Here's how to do fun and still succeed.
What does the Microsoft-Yahoo mashup mean for your business?
Microsoft's bid for Yahoo may change the game for search marketing. But don't bet on it too soon.
Small business link digest – February 8, 2008
Learn from the best minds in marketing every week by enjoying the best of the Web. This week includes Mike Moran, Escape from Cubicle Nation and Grok Dot Com.